Companies We Cover
Enterprise Communications
In-Depth, Unbiased Company Assessments
Enterprise Communications
| Available Company Assessments | Report Contents | About Company Assessments | How to Get Company Assessments |

About Company Assessments
Current Analysis Company Assessments deliver a unique perspective on a company’s position in a market based on its strengths, weaknesses, momentum, and vision.
Our industry-recognized analysts are trusted as providers of tactical, actionable competitive research. Their Company Assessment reports are based on analysis of news and product announcements, financial and stock market information, industry forecasts, technology developments, and their own in-depth knowledge of the industries they cover.
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More on Enterprise Communications | Coverage Description | Analysts | Sample Competitive Intelligence |
| Companies | Markets | Products | Intelligence Report Summaries | | Client Access |
. Available Company Assessments 

3Com
With its corporate leadership team stabilized, 3Com boasts of growth in Asia. Success there may boost resources devoted to keeping its telephony and UC portfolios competitive in fiercely contended U.S. and Western European markets. (6/2/2009)
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Aastra
Aastra has rather quietly begun introducing new platforms to bring more development, support and marketing efficiencies. For now, splitting resources amongst its many systems challenges Aastra to keep pace with rivals’ innovations. (11/19/2009)
| Client Access | Purchase Advisor Online: Price $495 |

Alcatel-Lucent
With realigned enterprise sales and marketing efforts Alcatel-Lucent aims for deeper enterprise market penetration through carriers. These and existing channel programs will be needed for growth in a highly competitive landscape. (8/4/2009)
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AudioCodes
AudioCodes is well established as a developer in the enterprise voice gateway space. It’s a different ballgame in adjacent markets into which the company is expanding its efforts. (7/29/2009)
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Avaya
An expanded portfolio and base of resellers are among the chief benefits of Avaya’s acquisition of Nortel’s enterprise business. But the company now has its work cut out for it with integrating new products and processes into its own. (3/11/2010)
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Cisco
With its IP PBX well established in tier-one channels to enterprise markets, Cisco is striving to become more of a software applications developer. With many rivals on the same development path, Cisco’s differentiators are mostly unchanged. (9/28/2009)
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Digium
Digium stays its course with aggressive pricing while moving the capabilities of its communications systems forward. However, most competitors have developed responses to the threats and opportunities presented by open source-based solutions. (7/10/2009)
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IBM
IBM employs a multifaceted approach to its participation in enterprise communications markets. This both broadens its opportunities and hampers its ability to focus. (9/8/2009)
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Microsoft
With OCS R2 Microsoft positions its flagship communications offering as a capable PBX replacement. Enhanced mobility, networking, conferencing and call control move it forward, but Microsoft has much R&D work ahead for OCS to match its claims. (9/28/2009)
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Mitel
Mitel's continues to invest heavily to assimilate acquired Inter-Tel assets into become a more cohesive competitor. Resources tied up in these efforts are detracting from important development innovations by the company. (10/1/2009)
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NEC
Efforts are underway at NEC to streamline its extensive PBX portfolio. The benefits to NEC in this endeavor are clear, though transitioning its large and varied base of installed legacy customers to its newest solutions will be a challenge. (8/13/2009)
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Nortel
The proposed sale of Nortel’s enterprise business to Avaya will result in a combined company with a considerable amount of product overlap. It remains to be seen what will become of the company’s enterprise communications solutions in the long term. (9/22/2009)
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ShoreTel
ShoreTel is on the move on the applications front, with partnerships shoring up its capabilities in areas such as UC and FMC. Still, its distributed solutions architecture will remain its key differentiator in the enterprise communications space. (8/18/2009)
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Siemens Entprise Communications
Siemens Enterprise continues to push forward under its partial new ownership, showing progress in tackling organizational, channel and technology challenges in a fiercely competitive market. (10/26/2009)
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. Company Assessment Report Contents
  • Sections
    • -Company Description
    • -Current Perspective
    • -Company Market/Sales Strategy
    • -Company Strength
    • -Company Weaknesses
    • -Recommended Competitor Action
    • -Recommended End User/Customer Actions

    Page count: 5-6 pages

  • Publication date: See date at end of summary.
          Reports are updated three times a year

  • Description of Sections
  • Company Description
    • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
  • Current Perspective
    • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
  • Company Market/Sales Strategy
    • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
  • Company Strengths & Weaknesses
    • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
  • Recommended Competitor Actions
    • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
  • Recommended End User/Customer Actions
    • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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. Guide to Company Ratings

Current Perspective

Overall company assessment relative to competitors across all markets in which they compete.

Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Status

Relative position of the company against its competitors.

Mature: In business long enough to have legacy product/ service base, and stable customer base.
Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
Emerging: Delivering actual product but still a relatively small player in the market.
Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.

Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
Neutral: Holding steady, no real gain or decline in market movement.
Negative: Beginning to lose market share and market leadership (perceived or actual).
Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.

Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

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About Current Analysis Company Assessments
Current Analysis Company Assessments deliver a unique perspective on a company’s position in a market based on its strengths, weaknesses, momentum, and vision.
Our industry-recognized analysts are trusted as providers of tactical, actionable competitive research. Their reports are based on analysis of news and product announcements, financial and stock market information, industry forecasts, technology developments, and their own in-depth knowledge of the industries they cover.
How to get Company Assessments
Vendors and Resellers competing in the markets we cover can read Company Assessements with a subscription to our CurrentCOMPETE Competitive Intelligence Platform.
Click here to sign up for a demo of our CurrentCOMPETE Competitive Intelligence Platform
IT Professionals and other buyers of IT equipment and telecom services can read Company Assessments with a subscription to IT Connection.
Click here to visit the IT Connection Web site and sign up.
• Company Advisor reports can be Purchased Online. They provide a thorough analysis of a company’s capabilities, market challenges, sales strategy, strengths and weaknesses, and recommended competitor and end user actions.
Look for the Purchase Advisor Online links.



Current Analysis provides Competitive Response solutions that enable companies to effectively anticipate and counter competitive threats, and win more business. This is achieved through the rapid delivery of tactical, actionable intelligence to help fast-paced companies compete in highly volatile markets.
Click here to sign up for a demo of our CurrentCOMPETE Competitive Intelligence Platform


IT Connection is the Web’s new premier source of unbiased analysis and assessments of IT Equipment and Telecom Services. We help you assess potential technology solutions to your business problem, create a short list of possible suppliers to choose from, and make an efficient and informed buying decision.
Click here to visit the IT Connection Web site and sign up.

 
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